02 October, 2013

ACRONYM® technical garments

ACRONYM® was founded in 1994 by Michaela Sachenbacher and Errolson Hugh as an independent design agency with a focus on the unification of style and technology in apparel. Acronym has been instrumental in the emergence of a new generation of technical apparel products and users. Projects such as the Analog MD Clone jacket (one of TIME magazine's 'Coolest Inventions of 2002') and collaborations with com-panies including KHS Tactical Equipment Germany (equipment manufacturers for the German Special Forces), and W.L. Gore and Associates (the inventors of Gore-Tex) demonstrate Acronym's capability in both advanced styling and functionality. Early 2002 saw the launch of the limited edition 'Acronym Kit-1' and with it, the launch of the Acronym house label.

Unwilling to make any compromises, the brand continues to innovate and produce some of the most impressive technical garments available on the market. Having built a steady following over the years, ACRONYM sticks to its core values and once again presents a solid collection of premium clothing for Fall/Winter 2013. The video is produced in the same manner as the entire line – simple and very focused on functionality. Little details and a tight set of new silhouettes are added each season, changing the look just enough to keep things classic yet exciting. [1]


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