smool by Robert Bronwasser

Robert Bronwasser is a Dutch designer that began ‘smool design’ in 2002, a design agency with a personal approach and dominated by his vision of commercial product design. Bronwasser has since worked for both marketing-driven multinationals and smaller, design-oriented businesses. Bronwasser combines creativity, many years of experience and knowledge of production techniques to develop a wide range of successful products. Since 2011, his design studio has been located in Amsterdam, where he shares creative space with design studio Reggs. This creates a unique cross-pollination and focused collaboration in large-scale multidisciplinary design products.

Industrial designer Robert Bronwasser makes ordinary products extraordinary, both in form and function.He creates products that are pleasant to use and that have their own unique character.Products that are recognisable, logical and distinctive. In 2012 Bronwasser is ambassador of the Dutch Design Week, the largest design event in the Netherlands.

Bronwasser presented a television set wrapped in fabric at Ventura Lambrate in Milan earlier this month. The Homedia TV has a curved fabric back and stands on brightly coloured legs. "While the number of channels in the past 20 years has quadrupled, the industrial design of the TV exterior did not evolve," explains Bronwasser. "The average telly is a technical black shrine constructed of hard plastic. And the worst part is, its uninspiring form is dominating our interior." [1]

[1] Ref. http://www.dezeen.com/2013/04/25/homedia-tv-by-robert-bronwasser/