Design hotels [.com]

Design Hotels represents and markets a curated selection of more than 200 independent hotels in over 40 countries across the globe. More than a collection of hotels, the company is a collection of stories. Each location reflects the ideas of a visionary hotelier, an "Original," someone with a passion for genuine hospitality and cultural authenticity, for thought-provoking design and groundbreaking architecture. All "Originals" stand for the individual, aesthetic and service-driven experiences that their hotels provide. See a collection of videos from locations around the globe here. See the actual hoteliers showcasing their hotel, and their city here.

Founded by Claus Sendlinger in 1993, Design Hotels has developed into a full-service hospitality marketing consultant, offering customized services including global sales representation, revenue management, strategic marketing, public relations and branding. The company has its headquarters in Berlin and branches in London, Barcelona, New York, Singapore and Perth.

Furniture, objects, clothes, design in general has always been around us. But it is only in recent years that the concept of “design” has become essential to the hotel industry. It was Claus Sendlinger, Founder and CEO of Design Hotels, who foresaw this development 20 years ago. He predicted that “design will become an integral part of hotels” and “design-driven hotels will become a lifestyle choice for future travelers.” This was the seed from which the company started growing in 1993 bringing together the world’s most innovative, outstanding and progressive hotel concepts under one umbrella brand, and offering these to a like-minded crowd. See a video of Claus explaining the concept’s main points here

Nowadays most hotels feature an element of contemporary design. “Design hotels” have become a hotel segment. So, what makes the brand special ? Each hotel was visualised and implemented to offer far more than a designer chair in the lobby; every hotel in the Design Hotel collection provides a specific experience. Architecture, design, service, gastronomy and other special qualities such as the perfect location come together like interlocking pieces of a puzzle to form a consistent and coherent concept. Every single member provides an individual, aesthetic and service-driven hotel experience and reflects the vision of an independent hotelier - an "Original" with a passion for cultural authenticity and genuine hospitality that is rooted and enhanced by thought-provoking design and architecture. Each of the member hotels was “Made by Originals”!.